Vehicle advertising reaches consumers not exposed or lightly exposed to newspaper or television. For instance it was found that people with long commutes are more difficult to reach with newspaper advertising; however 96% of north Americans travel in a vehicle each week either as a driver or as a passenger. A fair display advertisement in the Yellow Pages can reach costs of $12,000 for just one year. In that common approach, you have to wait for someone to pick up the right directory where you are listed, share space at all times with direct competitors and hope that the potential client will choose you from all of the others listed. Besides, most businesses in the same industry will be listed in the same pages, whereas with mobile advertising, we deliver the information in a unique way to your target audience. Vehicle advertising reaches everyone without discrimination. With a price tag ranging from $2,000 to $5,000 (one time fee), we make it very cost effective to achieve the high impact a vehicle wrap has to offer.

STATIC Vs. MOBILE BILLBOARDS
Information from 3M tell us that "research has been able to determine the effectiveness of moving billboards, or fleet advertising, through the study of Global Positioning Systems installed in trucks and traffic counts. This first-ever study was performed by the Traffic Audit Bureau (TAB), an independent non-profit organization that authenticates the circulation of out-of-home advertising such as billboards.

In the recent trial using a Seiko ad created with Scotchprint® Graphics, one truck reached an estimated 40,585 people a day in Chicago, where an average Chicago billboard reaches about 48,000 people. While the exposure is comparable, the cost for fleet advertising is half that of traditional outdoor advertising, or 70 cents per 1,000 impressions, according to Traffic Audit Bureau (TAB).

"Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of-home advertising can sometimes do," said Bob Swanson, advertising manager, Seiko. "If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating."

WRAP FACTS
Here are some of the factual aspects that make vehicle advertising such an attractive option for your marketing strategy.

• Durability
  We use the best Avery and 3M products available in the industry. Each component is backed with an impressive proven warrantee. Vinyls have 5 – 6yr manufacturer warrantees and our solvent inks have a range of 3 – 7yr life depending on the user’s desired program. These ranges are often increased due to prime weather conditions. We also use film lamination that acts as a protective film against many abrasive cleaning applications and protects the print from minor scratches and regular wear-and-tear.
  
  
• Cost-benefit
  One of the many benefits that makes vehicle advertising so attractive is the actual cost involved to produce a wrap. With partial wraps and complete wraps, TopWraps has something for every business’ budget. Vehicle advertising is by far the most cost effective way of exterior advertising.
  
  
• Impressions
  According to the Transportation Advertising Council, depending on your area, vehicle advertising generates between 30,000 – 70,000 daily vehicular impressions.
  
  
• Paint protection
  Vehicle wraps protect paintwork against sun damage, minor abrasions and small stone chips. The vinyl can also be removed after the promotion, or vehicle turnover, leaving the original paintwork in the same condition it was before it was covered.
  
  
• Impact
  Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. TopWrap vehicle wraps demand attention and gets the message to the highest visibility areas and most densely trafficked areas of cities, towns, parkades, shopping malls, restaurants, highways and byways.

A recent poll shows that:

• 90% of travellers notice graphics on wrapped vehicles
• 75% of consumers form impressions about a company based on the fleet graphics
• 30% of consumers base buying decisions on impressions they receive from company vehicles.